Learning SEO
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by: Joe.Maelstrom
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Word Count: 475
Learning search engine optimization, or SEO, is a good skill for anyone who works in web design, web coding and programming, or simply writing for the web. Even if you are not part of your companys official optimization team, having a good grasp of SEO concepts makes it possible for you to create content that is highly optimized from the beginning. If you would like to know how to start studying SEO, read on for a quick guide for all levels of learners.
If you are a novice, you should start by reading a self guided textbook or taking a class at your local adult learning center, whichever method is more in tune with your learning style. This will help you to master the basics. This is doubly true if you are also a novice at HTML and CSS. If you are slightly more comfortable with the basics of SEO, a one to three day class or seminar would be an excellent way to put some polish on your understanding of optimization.
Once you have the basics, self study is the way to go. There are dozens of reputable blogs and article collections that can get you started, as well as a few good SEO forums. (Look around before you settle on a set of sites to read. SEO information on the web is of highly variable quality, so finding sites that will not mislead you is vital.) You will quickly find yourself spending less and less time in article directories and on "how to" sites, and more time on SEO forums and blogs. This is a good sign. It means you fully understand the techniques of SEO and are looking for advanced tricks and new developments.
Keeping your knowledge of SEO and all the developments in the field up to date is essential. As search engines fine tune their filters to sift out spammers, web professionals must adapt to the search engines new expectations and rework their sites to fit. Missing a new development can be the difference between the first page of the search results and the 317th page. You can catch breaking developments in SEO by reading the best forums and blogs, and web specialist conventions and seminars will hone your competitive edge.
As you can see, mastering SEO is not a simple matter of taking an SEO certification program and getting an official stamp of approval at the end. First you need to get your feet under you, then you need to keep track of changes in the field. However, once you have the basics of SEO down, an hour or two a week is all it takes to stay current in the field. Keep plugging away, and soon you, too, will have an advanced understanding of SEO.
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